5 Ways To Use Social Media To Create Buzz Around an Event

In this digital age, social media is undoubtedly a crucial part of any 360 degree marketing campaign. Be it product launch, movie-screening, trade shows, concert or a play; leveraging social media channels can be a great way to promote these events. If you also aim to ensure the success of your event company in Dubai or elsewhere, follow the tips given below:

Create a hash tag (#): Well! When it comes to social media, the word hashtag is synonymous with Twitter. Create a hashtag using the name of the event. For e.g., the upcoming Omega Dubai Desert Classic Golf Tournament, one may use the hash tags such as #OmegaDubaidesertclassic2016, #OmegaDubai2016 etc. Further, you can also create a hashtag specific to your company, campaign, artist, business or theme of the event. This hashtag can be used in all the latest news that you would be posting online for your event. You may also organize an online contest, wherein you may ask netizens to post something about your event using the hashtag. Ensure that the winners are rewarded adequately and well in time. Otherwise strategy might back fire as people might post negative comments using the same hashtag.

Connect with journalists- Doing a thing or two extra will reap benefits later. This means don’t just rely on the names in your media list and the invitation calls made to these people. Follow up these calls by connecting to these journalists on LinkedIn, Facebook or Twitter. Write a short introductory message and include the link of your event in it. These steps would ensure better media exposure.

Create an event-specific page- Right from venue-details and timings, to teasers and details about tickets or passes, this page should be a comprehensive guide for anybody who is interested in the event. Further, this page may help gain valuable website metrics and potential leads.

Get Visual- To keep your company and the particular event fresh in the minds of your target audience, post snapshots of what’s happening in the event. This may include pictures of guest speakers, special moments and whatever else that can keep your audiences engaged. Along with photos, one may also share videos. These steps also help engage with those people who may not be able to attend the event.

Schedule content for Social media- Hire a dedicated resource who is adept at writing and scheduling tweets, Facebook posts, updates on Google+ etc. Your content should be related to products, services, industry developments, events of the day etc. In case it’s an art or entertainment event, you can share photos of the celebrities who have attended or who might be attending the event. When the event gets over, post pictures or videos of products or services which were demonstrated or artists who performed.  Ask people to share their experience and thank everyone who contributed in making your event a success. Being recognized on social media platforms may install a sense of pride among those who were associated with the event.

So, implement these steps and ensure the optimal results for the efforts put in by your event agency in Dubai. How have you leveraged social media to promote your event?  Share with us in the comments section below.