6 PR Tips for a Successful Book Launch

Launching a Book successfully is no child’s play. It requires concentrated marketing efforts and public relations is a crucial part of this process. Would you ever buy a book just because a sports person or a TV celebrity tells you to do so? The answer would probably be a NO. But, if you happen to read about a new book in the ‘reviews’ column or in the listicle section of a reputed newspaper, chances are that you might buy that book to read or perhaps to gift to a friend who is a bookworm. For those looking to lauch a book in the Middle East, this is what competent public relation companies in Dubai can do for you.

But, how do you make sure that the PR strategy will yield positive results? Follow these tips mentioned below to design a successful PR strategy for a launching a book.

A clear brief- The key steps to implement any PR campaign successfully is to understand what a client wants in terms of final outcome. This would not only help in coming up with a more focused PR strategy but will also help in targeting the right publications and audience.

Enlist the publications- Identify a list of all the newspaper and magazine which have a column for book reviews or book launch. Call up these publication houses and find out about the journalist who covers this topic

Decide on a centrally located venue-An accessible location for the book launch event is important. A centrally located hall or an auditorium will not only ensure better media attendance.

Send out a personal invitation- Instead of sending one single mail to all the journalists, you should send a personal email invitation to each one of them. An even better idea is to get in touch with the editors. Most of the time these editors are the ones who depute a journalist to cover any event. If time allows, it would be great to go and personally meet all the editors/ journalists and hand over the invitations to them.

Get active on digital front- Many PR agencies in Dubai are moving ahead with time and integrating digital strategy alongside a PR strategy. While there is no doubt about the credibility of print media and television media, digital media is also catching up fast as a PR tool. You can invite bloggers who write on topics related to literary criticism, social issues and also book reviews.