5 Ways To Use Social Media To Create Buzz Around an Event

In this digital age, social media is undoubtedly a crucial part of any 360 degree marketing campaign. Be it product launch, movie-screening, trade shows, concert or a play; leveraging social media channels can be a great way to promote these events. If you also aim to ensure the success of your event company in Dubai or elsewhere, follow the tips given below:

Create a hash tag (#): Well! When it comes to social media, the word hashtag is synonymous with Twitter. Create a hashtag using the name of the event. For e.g., the upcoming Omega Dubai Desert Classic Golf Tournament, one may use the hash tags such as #OmegaDubaidesertclassic2016, #OmegaDubai2016 etc. Further, you can also create a hashtag specific to your company, campaign, artist, business or theme of the event. This hashtag can be used in all the latest news that you would be posting online for your event. You may also organize an online contest, wherein you may ask netizens to post something about your event using the hashtag. Ensure that the winners are rewarded adequately and well in time. Otherwise strategy might back fire as people might post negative comments using the same hashtag.

Connect with journalists- Doing a thing or two extra will reap benefits later. This means don’t just rely on the names in your media list and the invitation calls made to these people. Follow up these calls by connecting to these journalists on LinkedIn, Facebook or Twitter. Write a short introductory message and include the link of your event in it. These steps would ensure better media exposure.

Create an event-specific page- Right from venue-details and timings, to teasers and details about tickets or passes, this page should be a comprehensive guide for anybody who is interested in the event. Further, this page may help gain valuable website metrics and potential leads.

Get Visual- To keep your company and the particular event fresh in the minds of your target audience, post snapshots of what’s happening in the event. This may include pictures of guest speakers, special moments and whatever else that can keep your audiences engaged. Along with photos, one may also share videos. These steps also help engage with those people who may not be able to attend the event.

Schedule content for Social media- Hire a dedicated resource who is adept at writing and scheduling tweets, Facebook posts, updates on Google+ etc. Your content should be related to products, services, industry developments, events of the day etc. In case it’s an art or entertainment event, you can share photos of the celebrities who have attended or who might be attending the event. When the event gets over, post pictures or videos of products or services which were demonstrated or artists who performed.  Ask people to share their experience and thank everyone who contributed in making your event a success. Being recognized on social media platforms may install a sense of pride among those who were associated with the event.

So, implement these steps and ensure the optimal results for the efforts put in by your event agency in Dubai. How have you leveraged social media to promote your event?  Share with us in the comments section below.

6 PR Tips for a Successful Book Launch

Launching a Book successfully is no child’s play. It requires concentrated marketing efforts and public relations is a crucial part of this process. Would you ever buy a book just because a sports person or a TV celebrity tells you to do so? The answer would probably be a NO. But, if you happen to read about a new book in the ‘reviews’ column or in the listicle section of a reputed newspaper, chances are that you might buy that book to read or perhaps to gift to a friend who is a bookworm. For those looking to lauch a book in the Middle East, this is what competent public relation companies in Dubai can do for you.

But, how do you make sure that the PR strategy will yield positive results? Follow these tips mentioned below to design a successful PR strategy for a launching a book.

A clear brief- The key steps to implement any PR campaign successfully is to understand what a client wants in terms of final outcome. This would not only help in coming up with a more focused PR strategy but will also help in targeting the right publications and audience.

Enlist the publications- Identify a list of all the newspaper and magazine which have a column for book reviews or book launch. Call up these publication houses and find out about the journalist who covers this topic

Decide on a centrally located venue-An accessible location for the book launch event is important. A centrally located hall or an auditorium will not only ensure better media attendance.

Send out a personal invitation- Instead of sending one single mail to all the journalists, you should send a personal email invitation to each one of them. An even better idea is to get in touch with the editors. Most of the time these editors are the ones who depute a journalist to cover any event. If time allows, it would be great to go and personally meet all the editors/ journalists and hand over the invitations to them.

Get active on digital front- Many PR agencies in Dubai are moving ahead with time and integrating digital strategy alongside a PR strategy. While there is no doubt about the credibility of print media and television media, digital media is also catching up fast as a PR tool. You can invite bloggers who write on topics related to literary criticism, social issues and also book reviews.

A simple guide to choosing a PR Company that boosts your brand value.

There’s no need to mince these words- you need a good PR agency to succeed. Whether you have a small or a large business, whether you are an individual or a band, you cannot establish yourself in the market, ensure success of your marketing and sales if you don’t have a good public relations companies in Dubai. A PR company can basically handle everything, from marketing to advertisement to one’s media presence, everything is taken care of by your PR agency. Basically, any of the good Dubai Public Relations’ Agencies can help you reach your goals. But when there are so many firms in the market, how should you choose?

By deciding your goals

You should know the objectives you wish to achieve from the PR service. A list of short and long-term goals come in handy. Do you want to sell more products or do you want to establish yourself in the media? Do you want more newspaper reviews and interviews or a strategy to get videos viral online? Depending on your requirements, you can find a company that’s worthy of the investment.

Ideally, you should assess a company on following grounds,

How PR agency’s work fit in with your goals.

If the company has the potential to resolve past issues or setbacks during previous campaigns.

What’s the company’s current strength, if they have effective plans and if they have testimonies of other clients? Usually, Dubai Public Relations agencies are quite efficient in strategizing and producing timely results. You just have to find one that fits your needs.

Ensure communication

Communicate with potential agencies and make your goals and deliverable period clear. Talk through their strategies before approving a single company. Compare working budgets, rough estimates and other details while shortlisting organizations.

Know what your competitors are doing

Look at the PR profile of your competitors and consider discussing them with potential companies before making a decision.

Use these strategies for selecting a PR company. Visit http://www.irispr.net/, a leading PR agency in Dubai to get best services.